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Signage Grant Program


The application closed on December 22, 2017 and funding announcements will be made in February 2018.


PA Wilds Center for Entrepreneurship (PA Wilds Center), in cooperation with the region’s local visitor bureaus, two Heritage Areas, local, state and federal government partners and many private‐sector businesses, in 2016‐2017 embarked on a successful effort to restructure and reboot marketing of the Pennsylvania Wilds as a region, which had been largely dormant for a decade due to funding cuts. This effort is now fully underway. Paid campaigns to bring visitors to the region and to inspire stewardship will begin in 2018 and live on many years beyond that. Partners can see how the region is being positioned as an outdoor recreation destination at pawilds.com.

As part of this effort, PA Wilds Center identified a need to assist the many public‐facing, place‐based businesses and nonprofits in its Wilds Cooperative of PA program ‐‐ which are the listings backbone for pawilds.com and serve the traveling public – to help them better tie into the Pennsylvania Wilds brand through signage. As noted in the Pennsylvania Wilds Design Guide for Community Character Stewardship, this brand visibility helps build regional identity and lets visitors know they have arrived at their destination. It can also help small businesses attract new customers and improve their bottom lines. This Signage Grant Program was launched to address this need. This program is funded through the Department of Community & Economic Development’s Keystone Communities Program in coordination with PA Route 6 Alliance. PA Wilds Center greatly appreciates this support to help advance the Wilds brand and businesses participating in The Wilds Cooperative of PA.


The goals of this program are:

  • To support place-based businesses and nonprofits that are part of The Wilds Cooperative of PA that want to improve the economic prospects of their establishments through better signage.
  • To build a stronger sense of the Pennsylvania Wilds as a destination by having more assets in the landscape co-branded with the Pennsylvania Wilds logo and place name.  
  • To encourage Route 6/PA Wilds co-branding along the Route 6 corridor in the Pennsylvania Wilds.
  • To encourage use of the PA Wilds Design Guide for Community Character Stewardship in signage choices.


The total funding per Wilds Cooperative member is 50% of the project cost, not to exceed $500 per member.


Wilds Cooperative of PA member businesses and nonprofits that have brick-and-mortar sites serving the traveling public are eligible for Signage Grants under this program. These would include Wilds Cooperative members that are B&Bs, unique lodges, campgrounds, visitor centers, galleries, museums, theatres, restaurants, shops, outfitters, guides, professional-level producers/artisans with public-facing studios, craft distilleries, breweries and wineries, retailers and similar venues.

Businesses and nonprofits like these that are just learning of The Wilds Cooperative of PA program and wish to join and apply for a signage grant can do so, but program application materials and payment must be received by the time your Signage Grant application is being reviewed to be considered. 

Applicants must be in good standing with their Wilds Cooperative of PA membership dues ($105/year), as well as current on their State, County, School District, and local municipal taxes to be eligible for Signage Grants.

Applicants must be located in the 12 ½ counties of the Pennsylvania Wilds, which include: Warren, McKean, Potter, Tioga, Clinton, Lycoming, Forest, Cameron, Elk, Clarion, Clearfield, Jefferson, and northern Centre counties.


This program is for exterior signage only. This includes:

  • Signage on the building
  • Signage separate from the building but still on the immediate property
  • Awnings with PA Wilds/Rte 6 branding
  • Adding PA Wilds branding to existing signage
  • Exterior lettering
Please note:  Use of the PA Wilds logo will require the completion of a non-saleable logo use form.  Once the form is complete you will have access to design ready copies of the logo.  You can complete the form here.

Ineligible Signs/Projects:

  • Neon signs
  • Plastic signs
  • Billboards
  • Wayfinding signs off the immediate property
  • Interior window signs
Download the Guidelines

The application is now closed. 

What about the PA Wilds "open" flags?  After receiving member feedback we have decided that this design needs more work so a pre-designed flag will not be  available at this time.  If you have a design you would like to submit as part of your application please do so!   We will be in contact with the membership as we continue to work through the possibility of  PA Wilds flag design.  We would like to thank the members that took the time to complete the survey - your feedback is much appreciated. 

The Wilds Cooperative of Pennsylvania is a program of the PA Wilds Center for Entrepreneurship, a regional non-profit. Find them online at facebook.com/pawildsTreps or Twitter @pawildsTreps

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