Is your business making the most of the Pennsylvania Wilds brand? Are you aware of the benefits and marketing power behind the brand and the Pennsylvania Wilds Artisan Trail? It is with these questions in mind that the Pennsylvania Wilds Artisan Trail has launched the summer long workshop series titled “Making the Brand Work for You.” These free workshops are open to businesses, artisans and entrepreneurs looking to find out more about the Pennsylvania Wilds Artisan Trail and how to make the PA Wilds brand work for their business development.
Since its inception in 2006, the Pennsylvania Wilds Artisan Trail has proven to raise visibility and profitability of artisans and arts-related businesses in the PA Wilds by increasing sales of high-quality products made by local artisans and traffic to local galleries and retail shops. Use of the “Proudly Made in the Pennsylvania Wilds” brand helps command a higher price while getting more of these items to market through retail partners throughout the region. A key benefit to joining the PA Wilds Artisan Trail is the ability to advertise under the PA Wilds Artisan Trail brand, and benefit from its strong online and social media presence as well as print materials to help artisans more easily market their products to residents, visitors, design professionals and the like.
“I’m really excited to be travelling across the region hosting these workshops on behalf of the Pennsylvania Wilds Artisan Trail,” says Tina Solak, Executive Director Cameron County Artisan Center and Pennsylvania Wilds advisory committee member. “Our center in Emporium has experienced great success in using the brand and participating in the PA Wilds Artisan Trail so I’m looking forward to sharing our stories and answering questions about how other businesses can make the brand work for their purposes. It is the perfect opportunity to learn more about the exciting opportunities the Artisan Trail has to offer businesses and their communities.”