Marketing

WE HELP MARKET YOU

Have your products, services or experiences promoted to visitors, businesses & residents.

What kind of marketing are you looking for?

BUSINESS-TO-CONSUMER MARKETING

BUSINESS-TO-BUSINESS MARKETING

Simply click one of the two headings above to jump ahead to that section.

OUR MARKETING PLATFORMS

4 PLATFORMS  •  4 AUDIENCES 

ONE [VERY ATTRACTIVE] BRAND

We love to promote our region’s unique establishments, talented artisans, and service providers. Did you know that more than 15x the population of the PA Wilds visited the region in 2015 for day trips? 8x our population stayed overnight that year!

We know there is power in a place-based brand, and we want to help our businesses and organizations reach those people with ours: the PA Wilds.

Here is a quick overview of our platforms, followed by more info on how we promote WCO members.

WildsCoPA.org

Our network platform

Facilitates business-to-business connections  and helps businesses + organizations leverage the PA Wilds brand

 

PAWilds.com

Our visitor platform

Attracts travelers to our region and provides a gateway to finding products, services + experiences

ShopThePAWilds.com

Our commerce platform

Helps travelers and PA Wilds enthusiasts easily purchase products proudly made in the PA Wilds from the comfort of home

PAWildsCenter.org

Our nonprofit’s platform

Provides a clearinghouse for all information relating to the regional effort to grow nature and heritage tourism in the PA Wilds

MARKETING TO THE PUBLIC

“business-to-consumer” or B2C marketing

In addition to running paid marketing campaigns to push traffic to our two core visitor platforms as a way to increase visibility and sales, we promote our region and members on the PA Wilds Are Calling blog; via eblasts to members, stakeholders and travelers; market events; and social media.

Creative Makers who sell products to the PA Wilds Conservation Shops or on the PA Wilds Marketplace are promoted as part of the regional experience. In addition, Professional Level Creative Makers with brick-and-mortar locations are promoted on pawilds.com, the primary visitor platform for our region.

Experience Makers, the place-based businesses and organizations that offer the things to see and do or places to stay and play, are the primary listings backbone on pawilds.com, which is the primary visitor platform for our region. Thousands of dollars are invested in promoting pawilds.com annually.

Resource Partners who provide Travel Tips & Planning services that are central to the traveling public are promoted as part of the overall visitor experience on our visitor platform.

EXAMPLES & A TESTIMONIAL

PA WILDS MAKERS MARKET

The PA Wilds Makers Market launched in 2020 in response to the COVID-19 pandemic. A brainchild of WCO members, the event streams online to allow people to easily find PA Wilds products, services and experiences safely at home.

We hope to make this an annual event – so stay tuned for updates!

We are fortunate to have a larger organization to connect to.  The PA Wilds Center has a sensitivity to branding and a strong awareness of what brings the visitors to our area – which is creating an experience that enjoys what each county or area offers.  This creates a whole experience which makes us worth the trip!

Deb Adams

Gateway Lodge

MARKETING WITHIN THE NETWORK

“business-to-business” or B2B marketing

We want to help you get to know each other because we know that when we invest in one another, we help each other thrive. Members are promoted to each other throughout the website (via tools like the WCO Directory, PA Wilds Buyer’s Guide and forum), as well as weekly e-blasts to the full membership, and via social media. We manage public Instagram and Facebook pages, as well as and a private WCO Community group page to help members network and collaborate in real time.

Professional Level Creative Makers are promoted in the PA Wilds Buyer’s Guide, a free downloadable tool designed to help producers and retailers make connections.

Trading Posts, or retail establishments, are promoted in the PA Wilds Buyer’s Guide, a free downloadable tool designed to help producers and retailers make connections.

PA Wilds logo licensees are promoted in the PA Wilds Buyer’s Guide, a free downloadable tool designed to help producers and retailers make connections.

EXAMPLES & A TESTIMONIAL

PA WILDS BUYERS MARKET

The PA Wilds Buyers Market launched in 2017 and was held for three years in a row. Designed to help connect retailers with regional wholesale producers in an effort to grow more business-to-business relationships, the event was also an opportunity to showcase products to buyers at the PA Wilds Conservation Shop.

We hope to bring back this event – so stay tuned for updates!

My photography and video business has gained an immeasurable amount of exposure and new, actual job-yielding business relationships due to the bright efforts and successful implementation of the PA Wilds Cooperative programs.  My business would not be where it is today without their services and guidance.

Tracy Smith

Owner, Sixty Foot Films

LOOKING FOR MARKETING TOOLS?

We provide those too! (But this page was just meant to give you an overview of how we market members and where.) Check out the branding assets and marketing tools available to members below.

WCO BRANDING ASSETSUSE THE PA WILDS LOGO

RELEVANT FAQs

What is the PA Wilds Buyer's Guide?

The PA Wilds Buyer’s Guide is a free, downloadable guide designed to help make connections between regional producers and retailers. Produced by the Wilds Cooperative of PA, the guide features Professional Level Juried Artisans, Creative Industry Partners, Trading Posts and PA Wilds Logo Licensees. Check out the 2020 PA Wilds Buyer’s Guide here!

I have an event coming up – will you post information about it?

We love to share upcoming events with the public and other Wilds Cooperative members. We share events being held by Juried Artisans and Host Sites through posts in our Event Calendar and also in the Events section on pawilds.com. 

I'm not receiving emails from the WCO?

We send a lot of relevant communications to our membership (like invoicing and opportunities) via the email address wildscopa at pawildscenter.org, so please whitelist us or add us to your contacts (this will keep us out of your spam folder). We’ve written instructions on how to do this here.

Why do WCO emails keep going to my spam folder?

Spam filters that come with email clients (gmail, outlook, yahoo, etc.) have both whitelists and blacklists of senders and keywords to look for in emails. By adding our email address to your whitelist you will be able to receive important emails from The Wilds Cooperative of Pennsylvania.

Below are instructions for whitelisting based on common email clients.

GMAIL

In your inbox, locate an email from wildscopa@pawildscenter.org
Drag this email to the “primary” tab of your inbox.
Emails from The Wilds Cooperative of PA will go to your primary folder from now on.

OUTLOOK 2003 OR LATER

Right-click on a message from wildscopa@pawildscenter.org in your inbox.
Select “Junk E-mail” from the menu.
Click “Add Sender to Safe Senders List.”

YAHOO! MAIL

Open an email from wildscopa@pawildscenter.org – a “+” symbol should display next to From: .
Select this and an “Add to contacts” pop-up should appear.
Select “Save”

MAC MAIL

Select “Mail” and “Preferences” from the top menu.
In the “Preferences” window, click the “Rules” icon.
Click the “Add Rule” button.
In the “Rules” window, type a name for your rule in the “Description” field.
Use the following settings: “If any of the following conditions are met: From Contains.”
Type wildscopa@pawildscenter.org in the text field beside “Contains.”
Select “Move Message” and “Inbox” from the drop-down menus.
Click “Ok” to save the rule.

DON’T SEE INSTRUCTIONS THAT WORK FOR YOU?

Not a problem. Just get in touch with customer services at your email provider and ask for instructions on whitelisting safe email addresses.

Then, if you’ve got a sec, forward their reply to wildscopa@pawildscenter.org and we’ll add it here.

Where do I submit an event?

Events can be submited by WCO members at www.WildsCoPA.org/events/. Don’t forget you’ll need to log into your account to submit your event. 

Where do I submit an update or press release?

Are you celebrating an upcoming or recent achievement? Do you need to put out a call for collaborators on a project? Share your news and updates with the WCO network at www.WildsCoPA.org/submit-your-news. Don’t forget you need to log into your account to submit.

Submit a question

Still looking for information about the Wilds Cooperative of PA? Submit an inquiry by emailing wildscopa@pawildscenter.org.

READY TO EXPLORE MORE?

ABOUT US

Learn more about the WCO, our place-based network of creative entrepreneurs and organizations.

OPPORTUNITIES

Take advantage of opportunities to leverage the PA Wilds brand and grow your business.

TOOLS

Find more tools and resources related to WCO membership and growing your business.