WE PROVIDE BRAND POWER
Leverage the PA Wilds brand on your merchandise or marketing materials
Did you know there are two ways that businesses in the WCO are able to use the PA Wilds logo?
Our Place-Based Brand
The Pennsylvania Wilds is a world-class destination for outdoor recreation experiences.
REGIONAL TOURISM INDUSTRY
Travelers spend more than $1.85 billion in the Pennsylvania Wilds region annually.
– Tourism Economics, 2019 Report The Economic Impact of Travel in Pennsylvania
Drives True Opportunity
80 million people live within a 6-hour drive of the Pennsylvania Wilds.
The Pennsylvania Wilds brand provides members access to regional and national markets.
in regionally-made products sold over 5 years
Visitors to the PA Wilds have spent more than $1.5 million on PA Wilds commerce platforms since launching in August 2016. Our shops are exceeding standard sales-per-square-foot sales, showing the demand for PA Wilds branded products!
invested in small-batch producers from the PA Wilds
Each year, PA Wilds Center — the nonprofit that manages the Wilds Cooperative of PA — purchases products from regional artisans and creative professionals to inventory their physical gift stores, known as PA Wilds Conservation Shops. 90% of shop inventory is sourced via the Wilds Cooperative of PA. Since opening the first shop at Kinzua Bridge State Park in August 2016, more than $750,000 has been invested in purchasing products!
raised in donations for PA Wilds Parks + Forests
PA Wilds Center launched a Charity Checkout for Conservation in late 2019 on PA Wilds commerce platforms, including both at PA Wilds Conservation Shop registers and online at ShopthePAWilds.com. Since, over $20,000 have been raised. Proceeds are donated to the nonprofit PA Parks & Forests Foundation, which earmarks the funds for investment into the PA Wilds region’s 29 state parks and 8 state forests.
LICENSING THE LOGO
Do you make a product that you would like to
brand (or co-brand!) with the PA Wilds logo?
Help people celebrate the PA Wilds
by putting the iconic logo on your products!
Are you interested in positioning your business or organization as part of the PA Wilds movement?
Show off your PA Wilds pride by using the
logo on your marketing materials.
READY TO APPLY?
What is the PA Wilds Marketplace?
Launched in 2021, the PA Wilds Marketplace is an online commerce platform that allows members of the Wilds Cooperative of PA to leverage the PA Wilds brand in selling their products at retail prices. The platform is promoted via our primary visitor platform, pawilds.com, and related social networks. Members are able to create profiles and upload product photos, and then they are responsible for shipping the products from their own location. Check out the Marketplace at ShopThePAWilds.com.
What is the PA Wilds Buyer's Guide?
The PA Wilds Buyer’s Guide is a free, downloadable guide designed to help make connections between regional producers and retailers. Produced by the Wilds Cooperative of PA, the guide features Professional Level Juried Artisans, Creative Industry Partners, Trading Posts and PA Wilds Logo Licensees. Check out the 2020 PA Wilds Buyer’s Guide here!
What is the PA Wilds Conservation Shop?
PA Wilds Conservation Shops are brick-and-mortar gift shops whose primary product line comes from the Wilds Cooperative of Pennsylvania. Products are purchased wholesale. These gift shops are tied to popular public lands and allow visitors to “take home a piece of the PA Wilds.” Only Professional Level Juried Artisans and Creative Industries Partners are eligible to sell products at these shops. Learn more
Submit a question
Still looking for information about the Wilds Cooperative of PA? Submit an inquiry by emailing firstname.lastname@example.org.
READY TO EXPLORE MORE?
Learn more about the WCO, our place-based network of creative entrepreneurs and organizations.
Take advantage of opportunities to leverage the PA Wilds brand and grow your business.
Find more tools and resources related to WCO membership and growing your business.